Upping Your Digital Game to Combat COVID-19


Minority Business Series presented by KeyBank


This webinar took place on September 24th. See the replay below.
COVID -19 has forced many small businesses to rethink the way they spread the word about their goods and services. Inevitably this involves using the internet for acquiring new customers and communicating with existing ones. Our next Minority Small Business Webinar will address how small companies create, maintain, and effectively use their digital presence to help during this time. We will be discussing resources available to help small businesses with websites and other digital marketing efforts. The Indiana Small Business Development Center will provide an overview of Project Hope and its partnership with the IU Kelley School of Business and other no-cost assistance programs available to eligible small businesses. We will also have a panel of digital marketing experts to discuss strategies and answer your questions.



Small Business Program Administrator, Indiana SBDC

Morgan is the Small Business Program Administrator for the Indiana SBDC. In this role, Morgan oversees programs and operations of 10 SBDC offices which provide technical assistance to Hoosier entrepreneurs and small businesses across the state. Morgan previously served as Administrative Coordinator for the City of Bloomington Office of the Mayor where she assisted with project management, communications, and policy development. She graduated from Indiana University Bloomington with a degree in International Studies and Political Science.



Business Advisor, North Central Indiana SBDC

Kathy has a bachelor’s degree in Accountancy and a master’s degree in Library and Information Science. Kathy is the owner of an established small business in downtown South Bend that works closely with youth-serving local organizations. Prior to opening her business, Kathy spent 20 years in various local area schools in both the classroom and the school library. She was the 2013 Penn Harris Madison Teacher of the Year.



Writer / Vintner, Sip & Share Wines

Nicole Kearney is a writer with an MFA in Dramatic Writing turned vegan winemaker and founder for Sip & Share Wines. Sip & Share Wines is a boutique winery producing a diversity of artisanal vegan wines.  Nicole was named one of 40 African American Tastemakers by Sabrina Jackson. Nicole’s serious relationship with wine began in 2008, when she attended graduate school for her Master in Fine Arts (MFA) at Spalding University, Low Residency MFA program, in Louisville, Kentucky. Nicole is among the .001% of Black wineries and Black women Vintners in the U.S.



Founder & CEO, Shout Out Studio

Marsh is the Founder and CEO of Shout Out Studio, a marketing agency that helps small businesses build a strong online presence. After spending much of his career launching and growing businesses across a variety of industries, Marsh established Shout Out with the belief that small businesses can compete with big corporations if they are able to connect and engage their audiences online in meaningful ways.

More from the Minority Business Series

One Page Business Plan

Not sure how to start your business plan? Learn about the Business Model Canvas as a tool to help map, discuss, design, and invent new business ventures, or streamline existing business models.

See the event replay